OUR STORY
Memara is a contemporary British jewellery brand that elevates your everyday. Dreamt up on a bicycle ride through Rajasthan, the label was launched in 2019, with the aim to create beautiful, timeless yet affordable demi-fine pieces that enhance your being. The eclectic collection draws inspiration from founder Abby Kaye’s past experience and travels through India, as well as her childhood in London and love of nature.
Our Vision
...a collection that encourages self-expression and freedom, with pieces that can be mixed and matched harmoniously to reflect the individual. Memara’s collection celebrates diversity… customise it to forge your identity.❞
OUR FOUNDER
Abby’s belief in the talismanic and restorative power of jewellery is central to her designs. From mesmeric turning rings ideal for restless hands to delicate necklaces embellished with semi-precious gemstones, pieces are made to be treasured forever and lent with love. Abby hopes that the collection encourages self-expression and freedom, with pieces that can be mixed and matched harmoniously to reflect the individual.
OUR GEM STONES
The world of gemstones can feel intoxicating and mysterious. It was said that Cupid’s arrows were tipped with magical diamonds, and in old paintings dragons were shown with wish-granting pearls under their claws. The unique geological structure, healing qualities and colour of each gemstone makes them as individual as the person who wears them.
GIVING BACK
Education transforms lives by providing individuals with the knowledge and skills needed to break the cycle of poverty.10% of our profits will be given to Vimukti Sansha, a non-profit organisation that provides education and career opportunities to underprivileged girls from Jaipur. Since its establishment in 2004, Vimukti Sanstha has gradually expanded from 20 students to over 600, with 60% of its graduates furthering their education and 27% securing employment in various fields, including teaching and government emergency services. With three daughters of my own I am delighted to be able to contribute to this school.
SUSTAINABILITY
As Memara has grown, we have put greater emphasis on our environmental and social impact. We integrate sustainability throughout our business and focus on four areas; the welfare of the artisans, the materials we use, our packaging and our waste. We are in the process of partnering up with an exciting charity in India and will let you know more about this very soon.
