Our Story

Memara is a contemporary British jewellery brand that elevates your everyday. Dreamt up on a bicycle ride through Rajasthan, the label was launched in 2019, with the aim to create beautiful, timeless yet affordable demi-fine pieces that enhance your being. The eclectic collection draws inspiration from founder Abby Kaye’s past experience and travels through India, as well as her childhood in London and love of nature. 


Abby's love affair with India began in her early twenties. After years of late nights working in TV production, she hatched a plan to drive there with her now-husband. The pair bought an old Land Rover ambulance, painted it bright yellow and took maintenance classes in the evenings. Threading through Eastern Europe then Turkey, Iran, Pakistan, up to the Hindu Kush, along the Silk Road and down the length of India via Amritsar, their trip culminated in the launch of Abby’s first business, importing vintage Indian furniture. The gamble paid off and she sourced hand-selected wares for seven years, only stopping when she fell pregnant with her first daughter, aptly named after India. 


After almost twenty years away, Abby returned for a friend’s birthday and was reinvigorated by the atmosphere and craftsmanship. With the help of a group of skilled artisans based in Jaipur, the brand was born. The name ‘Memara’ – a blend of the Punjabi for ‘beautiful’ and Middle English for ‘keepsake’ – pays homage to its roots in two cultures. Abby’s belief in the talismanic and restorative power of jewellery is central to her designs. From mesmeric turning rings ideal for restless hands to delicate necklaces embellished with semi-precious gemstones, pieces are made to be treasured forever and lent with love. 


Now young adults themselves, Abby’s daughters’ distinctive personalities also influence Memara’s designs. The result is a collection that encourages self-expression and freedom with pieces that can be mixed and matched harmoniously to reflect the individual. With its chunky rings, dainty chains and edgy yet ethereal earrings, Memara’s collection celebrates diversity… customise it to forge your identity.

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